Monday, January 14, 2008

New Advertising Lure: Let the Audience Be a Part of It (interactively)

A new advertising lure: Software developer Reactrix Systems have unveiled a gaming system made for LCD TVs that mimics the Wii game console in that people punch in the air to hit a boxing opponent or swing their arms to return the ball in a game of volleyball.
The design was actually to draw people to become part of the advertising by playing an interactive game. The technology is called WaveScape. Click here to read more on the article on Yahoo! News.

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